Video is quickly becoming the most valuable tool for building your brand. Why? Because video allows you to deliver a complete communication that’s visual and relatable and will build those all-important emotional connections with people who are making decisions about you. It’s you when you aren’t there! Here are three powerful ways to use video to stand out, increase your visibility and boost your impact.
1. Convey Your Brand Powerfully – Create a Video Bio
A video bio projects your personal brand in a way that will show people who you are and what value you deliver. This is not a video version of your resume reciting your list of credentials and experience, but a true 3D portrait of you. It allows viewers to get to know you and makes them want to know more. A video bio is the perfect tool for introducing yourself to people you can’t meet in person, with a message that’s more clear and compelling than the written word. Because video combines words with tone of voice, body language, and intonation, it allows you to more fully engage those whom you seek to influence.
When you build your video bio, convey who you are, what you’re passionate about, and what you want people to know about you. Share your point-of-view. Express your personality and style using intangibles like humor, wit, enthusiasm, empathy, and energy, but keep it professional. The quickest way to kill your brand is to have your video go viral for all the wrong reasons. Services like videoBIOmake it easy to produced a polished final product. Post your video bio to your YouTube channel, upload it to your LinkedIn profile and include it in your email signature.
2. Make Your Calls More Productive – Replace Conference Calls with Video Calls
Conference calls are common. Virtually all of us have them – lots of them – daily. A telephone call can be more effective for real-time communications than email or instant messaging, but there are some major issues with conference calls that can be fixed with the use of video. To begin with, conventional calls don’t allow you to deliver a complete communication – body language is missing. Secondly, these calls allow for multi-tasking. Who isn’t guilty of checking email or working on other tasks when on a conference call? When you bring your team together via video, you’re more likely to have a totally engaged group. A video call gives the speaker or presenter the advantage of being able to gage audience reaction and to open or adjust the discussion accordingly.
When you’re not co-located with many of the people you work with daily, or often use phone, email, or instant messaging to save the time it takes to walk down the hall for a conversation, you know the importance of using a communications vehicle that is truly human and connective. Building your brand without having to head out to the airport to be visible is an additional benefit of real-time video calls and meetings.
3. Make Your Ideas Stand Out – Create Video Proposals
If you have a proposal to submit to an internal or external client, or an important communication you want to send to your team or manager, video helps you send a message with your message.
Use video to pitch your ideas — to inspire, engage and inform— and stand out in a sea of emails, whitepapers and text-based proposals. All you need is a video camera (your phone, tablet or computer likely has one), basic editing tools, and hosting and sharing website accounts like YouTube or Vimeo (if your company doesn’t have an internal repository). If you’re a little uncomfortable being on camera, turn a PowerPoint presentation into a video with embedded narration and music.
Before you submit your next proposal or send an important message to your team or manager, ask yourself if video would be a more effective tool for communicating your message.
Are you ready to incorporate video into your personal branding plan?
Source: Forbes
0 opmerkings:
Post a Comment