Google
has blocked videos from the YouTube app on Windows Phones for violating
the terms of use.
A little backstory: Google does not make the Windows Phone YouTube
app like it does for iPhone and Android. Instead, Microsoft makes the
app and taps into YouTube's developers tools to pull in videos to your
phone.
But Google and Microsoft have had a lot of back and forth recently
over the way the YouTube app for Windows Phone works, with Google
occasionally blocking videos from playing. Microsoft then fixes the app,
but Google finds another reason to block videos. And so on.
Obviously, the best solution would be for Google to make its own
YouTube app for Windows Phone, but that would mean helping out its rival
Microsoft. And the Windows Phone platform doesn't have enough users to
make it worth for Google to spend all that time to serve pre-roll video
ads to a relatively small audience. Google is much better off focusing
on the massive number of users who own iPhones or Android devices.
On the flipside, Microsoft is doing most of the work for Google for
free here, so it seems quite petty to block the YouTube app on Windows
Phones.
Source: businessinsider
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