Monday, 12 August 2013

The Success Story of Samsung Electronics: How It All Began

The Birth of Samsung Electronics
On Dec. 30, 1968, Samsung’s founding Chairman Byung-chull Lee and other executives gathered for a meeting where a crucial decision to enter the electronics business was made. Thus on Jan. 13, 1969, Samsung Electronics was born.

By November 1970, Samsung succeed in producing 12-inch black-and-white TVs, and just two months after the production it exported the TV sets to Panama.
Mass Production Begins

In 1972, Samsung set up a Braun-tube bulb factory and after extensive investment and expansion of production lines, it also established two black-and-white TV lines with a capacity to produce 480 thousand TVs a year.
Line of Products

As Samsung established its own production system and accumulated technology, it pushed to produce its own TV model. And in April 1973, the first Samsung-developed TV product was born: the 19-inch transistor black-and-white Maha 506.
Following the success of the Maha 506 TV, Samsung expanded into other electronics categories such as refrigerators, air conditioners, washing machines, fans, electric stoves and more.
Samsung reached the 5 million milestone in the number of TVs produced in December 1978. In May of the same year, Samsung had already expanded its black-and-white TV lines to become the world’s No. 1 manufacturer. Also in December 1978, Samsung’s overall exports reached 100 million dollars.
Semiconductor Business

Samsung Electronics merged Samsung Semiconductor in January 1980 in a combination that helped create synergies in production of both electronics and semiconductor parts. The merger set the foundation for Samsung to become a global leader that it is today in semiconductors.
Global Expansion

Samsung Electronics America was established in July 1978 as Samsung Electronics’ wholly-owned subsidiary and set up its own service system in the country.
Samsung Electronics’ first overseas manufacturing subsidiary was set up in Portugal in 1982. The global manufacturing network expanded to include the U.S. in 1984, the U.K. in 1987 and Mexico in 1988.

Semiconductor Breakthrough

In October 1984, Samsung introduced the industry’s first 256K DRAM, just three months after it successfully developed the 64K DRAM. Production of the 256K DRAM – a technological breakthrough only a handful of companies globally were able to muster – marked a defining moment for Samsung in its growth as a leading semiconductor manufacturer.
Samsung Electronics is the world’s largest consumer electronics company. Producing everything from phones, TVs, cameras and laptops to microwaves and freezers, it is a top three brand in pretty much every category in which it is active. 2010 sales were in excess of $135 billion with net profits of over $14 billion. Samsung Electronics is now twice the size of Sony, the company which 20 years ago was the undisputed leader in the sector.
The company is part of the larger $200 billion revenue Samsung Group that accounts for a fifth of Korea’s exports. Samsung has become the flagship of the South Korean economy and the source of much of the innovation that is taking place across the consumer electronics sector. Given that it was a low-cost me-too manufacturer of imitations of Sharp’s microwaves in the 1970s this is a huge achievement. Pivotal to Samsung Electronics’ success over the past decade or so has been the way it has embraced design as the source of competition. Growing from 2 to 900, the Samsung Electronics design team now consistently takes most awards at the prestigious annual design events as the company’s products are time and time again seen as leading the category in performance, quality, and value.
While design has become an important part of the success, Samsung Electronics is a vertically integrated hardware company: it makes the product and pretty much every component that goes in it. And this means that Samsung Electronics is first and foremost a technology company. Samsung Electronics’ component business is the leading producer of many of the best technologies: whether it is memory, integrated circuits, storage, or LCD panels Samsung Electronics makes great products. And it doesn’t just make them for use in Samsung products – most of its competitors’ products also source their components from Samsung Electronics. Whether you buy a Samsung or another brand, chances are you are still buying Samsung Electronics’ technology and this brings efficiencies of scale and cost to Samsung over their competition.
Samsung Electronics have made a major success of product design, but this has not been done in isolation of great technology. As with Audi, it has been the increasingly close and symbiotic relationship between the engineering and the aesthetic design that has made the brands stand out more from the crowd.
Going forward, a big challenge for Samsung Electronics will be to utilise its competences in design, technology and integrated processes to continue pushing the technological boundaries, competing on quality with its Asian peers, and producing the products that the vast majority of the world’s consumers clearly want to buy.
January 9, 2012 – Wokingham (UK) – Buyers Laboratory LLC, the world’s leading provider of testing and information services on document imaging products and solutions, has honoured Samsung Electronics Co., Ltd. with an “Outstanding Achievement” award for its one-of-a-kind Easy Eco Driver. BLI’s “Outstanding Achievement” awards annually acknowledge those products that bring capabilities to the office imaging market that stand out for their extraordinary ingenuity, usefulness, energy efficiency or value.

Samsung Electronics Co., Ltd.
Easy Eco Driver
“Outstanding Achievement in Innovation”

Winning an Outstanding Achievement award for its innovative Easy Eco Driver, Samsung lets users of its printers and MFPs save toner (and money) by removing text and/or images or reducing the density of output before printing, all without changing the original document. “While many companies offer a toner-save mode or some other eco features in their drivers, Samsung takes the environmentally friendly driver to the next level,” said Marlene Orr, BLI senior analyst for printers and A4 MFPs. “In our internal testing, we found it incredibly simple to save toner and lower TCO. We found printing a particular document on a low-end MFP using the delete image feature generated about twice as many pages versus the default driver. The Easy Eco Driver can differentiate between text and images in the print preview, so users just have to check a box to remove images or remove text. They can also change the font to further conserve toner. And because the cartridge lasts longer, less waste is generated over the printer’s lifetime, which benefits the environment while saving money.”


0 opmerkings:

Post a Comment